The Way Ahead Box Office…

…has been in operation for over 10 years, during which time we have grown to become the leading Rock and Pop ticket agency in the UK, with a turnover approaching £50 million.

Our base is a state-of-the-art 100 seat call centre in Nottingham, where we are ready to answer calls 24 hours a day, 7 days a week. With the capacity to sell over 300,000 tickets in one day, it is not surprising that we have recently been advertised as the main box office for acts and events such as Oasis, Glastonbury, Robbie Williams and V2002. Recently we have expanded into Theatre and Special Event ticketing, and in 2000 were appointed as the sole agent for the London Ideal Home Show. We also provide box office services to a number of media partners, including the NME and EMAP. On average we process and despatch some 80,000 orders a month. Every year, thousands of concertgoers travel to see their favourite bands on our coaches.

Way Ahead began selling tickets on the Internet in 1997, and now has extensive online interests with a variety of partners. Customers can book tickets for any event in real time, with secure credit card processing and confirmation taking place while the customer is online. The Internet now accounts for over 40% of total sales, a figure which continues to increase. Our commitment to New Media is further underlined by a cross-platform presence on Interactive TV.

The company continues to enjoy rapid growth, a testament to our core values: to offer tickets to all the top events, with the lowest possible booking fee. These are the values which have made us – and keep us – Way Ahead.

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